Services

Research Methods

  • Bilingual Moderation
  • Screener Design and Translation
  • Discussion Guide Design and Translation
  • Fieldwork Coordination
    • Recruitment
    • Facility Rental
    • Simultaneous Interpreter
  • Summary and Analysis of Findings
  • Focus Groups
  • Ethnography
  • Shop-alongs
  • One-on-one Interviews
  • Online Groups and Interviews

Techniques

  • Advertising/Copy Evaluation
  • Concept Development
  • Ideation Sessions
  • Laddering Technique
  • New Product Research
  • Projective Techniques